By listening to social media buzz, businesses can strategically position their brands in the minds of the consumers and in the market. Consumers can buzz about an organization via social media through complaints, compliments, product usage experiences, recommendations, suggestions, comparisons, purchase intention/buying behavior, or even switching behavior.
Learning about the content and context of these conversations is the first step to building relationships with the consumers, managing the brand’s reputation, generating leads, or engaging potential product ambassadors Plus, isn’t it better for businesses to know what consumers say about its brands before its competitors find out?
Although building buzz is important, perhaps the most important idea in marketing (that comes even before selling) is ethics. Just as in life, marketers must remember the Golden Rule to win the trust and ultimately the loyalty of its consumers.
This is especially important in the world of emerging media, where innovation and creativity are top priorities. Respect for consumers and their privacy is a key ingredient in the marketing mix.